• Evaluate product features
• Optimise product positioning.
• Estimate sales potential incorporating:
• Price changes
• Patent limitations
• Patient scares
• Duration of therapy
• Apportion the source and strength of competitive reaction.
• Conduct a thorough detailing assessment.
Every new medicine offers the health professional a complex choice between a new therapy and an esSet featured imagetablished alternative course of action.
ScripMetric accurately measures the balance of advantages and disadvantages, as perceived by the practitioner, of the new therapy in the context of its competitors.
When to use ScripMetric?
If you need to achieve any of the above, then ScripMetric should be considered as an option, because only ScripMetric can see beyond the details.