In the 2000’s businesses are increasingly waking up to the economics of customer loyalty and now retaining customers is a much more publicised and practised strategy with, quite rightly, a long term perspective.

Relationship Marketing, the building of strong relationships with customers, is increasingly the prerequisite for business success and no business can afford to ignore its position and relationship with other suppliers and customers along the value chain.

ACC offers research services along customer value chains covering:

  • Optimising customer value chains
  • Channel strategy research
  • Mystery Shoppers
  • Customer satisfaction studies
  • Setting and monitoring quality standards
  • Benchmarking
  • Pre-testing/evaluating the effectiveness of customer loyalty programmes
  • Pre-testing/assessing direct marketing campaigns